Share Your Startup’s Story With Clarity & Impact
A founder’s ability to pitch and tell a compelling story of their business is vital to the success of their startup.
From VCs to business angels; how do we resonate with them and position our startup as a dream opportunity that they won't want to miss out on?
Our Approach To Pitching For Investment
Transforming ‘Idea Overload’ Into A Clear, Concise & Compelling Story
Ever found yourself grappling with how to convey your vision properly? It’s crystal clear in your mind, but when you try to explain it, you find people drifting away or looking puzzled. Perhaps it takes you a good 10 to 15 minutes just to outline the basics.
As a founder, your mind brims with ideas, industry insights and the picture no one else is able to see, feeling excited to share these with the world.
But this can often lead to what we refer to as “idea overload” – where your passion, industry knowledge and wealth of innovative ideas turn into an overwhelming torrent of information, especially when articulating your vision and unique value proposition.
This “idea overload” becomes a significant roadblock when putting together a pitch deck or scripting your pitch.
For a pitch to resonate and captivate investors, it should distil your vision into a simple, impactful narrative. Investors don’t need an essay on every thought you’ve ever had about your startup - doing so will cause confusion and dilute the core message you’re trying to share.
Always bear in mind: “A confused buyer always says no”.
So of all the 1,001 ideas and elements of your business, how do you hone in on the essentials for your pitch?
Addressing this “idea overload” is where our journey with founders begins. We start the process with a structured idea brainstorm. This collaborative exercise is designed to sift through your ideas, prioritising and weaving them into a coherent, compelling story that becomes the foundation of your pitch deck.
“The Idea Brainstorm was hugely helpful, I realised that I’m usually overcomplicating everything and it just cleared everything out and I’m really so thankful. It made me realise that I need to see things from a different angle, to start thinking from the perspective of an investor rather than a software creator. ”
Pitch The Opportunity, Not The Product
The first trap that most first-time founders face is the difficulty of seeing their business from an outside perspective and realising that their business is more than just a product with a bunch of features.
The ability to clearly articulate how your business fits into the market, why this opportunity is so compelling, and why now is the perfect time for this idea to really take off is vital.
It's not about the features of your product, it's about proving the opportunity that exists in the market and how you're going to capture it!
“The conversation that we had was absolutely mind-blowing. The research that we put together into the market analysis...and the general story around it, like tackling why now, why me. That was an extremely insightful, interesting journey. ”
Embrace The Power Of Storytelling In Your Pitch Deck
The key to capturing the hearts and minds of investors is your ability to tell a compelling story of your startup, creating a sense of FOMO (Fear of Missing Out) about the opportunity you are providing. FOMO adds urgency, and without urgency, you'll struggle to convert interest into actual cash.
Many founders plunge into the task of designing a pitch deck, focusing intently on their product. However, to do this right, the first piece of the puzzle is nailing your key business messaging and crafting a compelling story that positions your startup as a "can't miss" investment opportunity.
Building a deck without first nailing your story is like directing a movie without a script. Your deck should serve as a vivid backdrop to your story, not dictate the story.
“Ben was really helpful in rethinking the storytelling, correctly framing up the problem and solution. I got a lot of clarity on the pitch, which was massively helpful for me.”
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